Lean User Research Saves Time Rather Than Costs It

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Consider how much time is wasted on calls debating the best approach or in Figma endlessly revising the design because the client can’t make up their mind. Then there is the time of the other stakeholders, all of whom have to attend those meetings and provide feedback.

A small amount of user research can solve much of that. It can replace endless opinions, discussions, and revisions with data.

We don’t need to ask for extra time for research. Instead, we can replace some of those meetings with a quick survey or test and cut through all the discussion.

But what about the discovery you are supposed to do upfront? What about the research into your audience before you begin? Isn’t that best practice, and shouldn’t you be doing that?

Well, yes and no.